The PESTEL analysis is explained with the help of Tablet market in India. It will help student to get important insights about how to use this tool
The government of India has been stable for the past many years. This implies that it has provided an opportunity for firms in the tablet computer industry in the country to expand without uncertainties of any form of political unrest (Verma, 2014). Additionally, this has attracted foreign investors in the country, who have improved the economy of the country. Over the past few years, the government of India has also changed its role from being a controller to a facilitator. This is with the focus on providing better infrastructure as well as a right environment for the purpose of attracting investments in the country (Pereira & Rodrigues, 2013). In this, the explanation is done keeping in mind how the student will get marketing assignment help for its projects. Besides the liberalization steps including equity regulations as well as reduction of tariffs on imports have played a considerable role in bringing the tablet computers industry in the country to great heights. Nevertheless, the corporate tax of 30% has increased operational costs to a considerable extent (Bhagwati & Panagariya, 2014).
Despite the global financial crisis of 2008 that has had substantial impacts on the economy of India, the country has stand by its feet again. Taking this into consideration, the gross domestic product of the country has risen over the past five years (Balakrishnan, 2014). This, in turn, has led to increasing purchasing power, thus resulting in more sales in the tablet computers industry in the India. In this regard, the country has maintained a positive GDP growth rate over the past five years (As seen in figure 1 below) (Bhagwati & Panagariya, 2014). Additionally, the economy of the country is expected to continue its growth momentum in the next several years. Strong domestic demand and a burgeoning middle class are driving the economy of India to significant levels. This, in turn, has favoured the firms operating in the tablet computers industry in the country. Per capita income has also increased considerably over that period, this implies that a lot of people in the country can now afford to purchase tablet computers. This has been an opportunity for form in the tablet computes industry to increase their sales. Increased urbanisation of rural India has also contributed to the rise of increased sales of tablet computers in the country.
As mentioned earlier, the population of China has been ranked second after China. This population has provided an opportunity for many firms in the tablet computers industry to invest in the country. This is because the huge population of the country has provided a ready market for firms in this industry (Balakrishnan, 2014). Again, most of the people in the country are young. This has become a substantial opportunity for the country as most people who prefer using tablet computers are young people. The social culture of India has also changed substantially to modern lifestyle from the traditional feudalism. This has greatly been influenced by the state of art technology in the country. This factor and analysis can be used extensively to get marketing management case study help. In this regard, companies in the tablet computers industry in the country have been able to increase their sales of tablet computers (Bhagwati & Panagariya, 2014). The increasing percentage of working population in the country has also contributed significantly to the growth of the tablet computers industry in the country.
With the government’s support, technological innovation, as well as developments, have been witnessed in the tablet computers industry in India (Arnold, 2013). In this regard, the tablet computers industry has developed very fast, with better tablet computers being promoted to the Indian market each year. This has been fuelled by effective research and development (R&D) which has been carried out extensively by firms in this industry. This has led to manufacture of table computers that are in line with the needs as well as preferences of the consumers. Internet on the other hand has played an equally important role in development of tablet computers industry in India (Desai, 2012). The internet technology is development very fast in India, and online marketing technology also emerged. By using social media platforms such as Facebook and twitter, the tablet companies could market their tablet computers to wide range of consumers across the country (Verma, 2014). This has in turn lowered the advertisement costs that that were initially incurred in other forms of advertisements and marketing such as television. Through this, more profits have been realised by these firms.
Following continuous degradation of environment over the past few years, the government of India has engaged itself in ensuring that companies in the country take part in conserving the environment (Segal-Horn & Faulkner, 2008). Additionally, firms that consider conserving the environment have become popular in the country. In attempt to ensure that the environment is conserved, the government of India has come with various laws that ensure that all companies in the country do not degrade the environment. One of the main laws put into practices by the government is the Factories Act of 1987 (Desai, 2012). This act ensures that companies operating in India should release minimal waste into the environment. Heavy fines usually follow in case a company fails to comply with this act. In attempt to comply with this act, tablet computer firms in the country have incurred substantial costs due to control equipments needed to control pollution. This in turn has resulted to increased operational costs, thus resulting to lower profits.
There are various legal factors that need to be put into consideration for firms operating in the tablet computers industry in India. One of the main considerations is the antitrust law (Desai, 2012). Antitrust law has been set up by the government of India for the purpose of ensuring a healthy as well as fair competition in the market economy (Segal-Horn & Faulkner, 2008). It aims at prohibiting various anti-competitive business practices and abuse of dominance by a company. Additionally, it aims at regulating various business combinations including mergers as well as acquisitions. Therefore, firms in the tablet computer industry have to abide to this law to avoid fines. Occupation Healthy and Safety Act is also a legal consideration for firms in the tablet computers industry in the country. This act ensures that companies ensures that safety of employees is taken into consideration while working for the these companies.
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