Customer value generated through the e-marketing concept plays a significant role in establishing customer loyalty throughout the global market among the customers. It has the potential to identify the factors reflecting the proper use of strategic factors helping in establishing an important form of customer loyalty among the potential customers in the market . E-marketing also helps in increasing the customer value in the market across the globe as per research conducted by our Australian marketing assignment help team. It helps in deriving customer loyalty through the use of appropriate strategies for the same. It ensures in carrying out proper planning of various activities carried out through the organization in the market. Promoting the product is also important as it helps in obtaining customers loyalty through being loyal to the product or services of a specific company.
On the other hand, Competitiveness involves obtaining an advantage over the other firms in the market through the product and services developed in the company. It involves deriving a special feature and characteristics which would be having an impact on the development of factors contributing to the success of the company in the global market. Competitiveness involves evaluating the constraints through the “Theory of Constraints” and obtaining a solution to the problem pertaining to the fulfillment of customer needs in the market as per research conducted by strategic management assignment help team from UK. E-marketing plays a crucial role in helping the company to attain a competitive advantage in the global market. It is on the basis of this factors that a clear estimation of the requirements of the customers are projected and on the basis of it, it involves using the different mediums available to the organization through e-marketing.
In different industries, e-marketing is applicable for attaining competitive advantage over the competitors through proper segmenting of the target market and target population. It involves developing customized advertising campaigns for the achievement of the goals of the company leading to the development of appropriate factors supporting the success of the company in the market. It involves deriving specialized strategies for adopting them in the company and incorporating such strategies helps the company to create a niche for itself in the global market. Thus, segmentation carried out among the customers by selecting target market is significant while obtaining the impact of e-marketing excellence on the optimum utilization of resources by the company.